Proposal for actions to improve the social networks of the Islazul hotel group Propuesta de acciones para la mejora de las redes sociales del grupo hotelero Islazul

Abstract

Social networks are a fundamental tool in the tourism sector that have been developed in the present. Its use makes it easier to bring information to millions of people in a matter of seconds. Companies that opt ​​for their employment have great opportunities to position themselves in the market, improve their marketing and therefore increase their income. The present investigation starts from the identification of the need to improve the activity within the social networks in the Islazul Hotel Group. The management of these social networks is messy, with little activity, lack of knowledge about their use and even a shortage of personnel to develop the activities. In this way, the objective is to propose actions to improve the management in the social networks of the Islazul Hotel Group and in this way achieve a better positioning in the national tourist scenario and strengthen the international market. Depending on its compliance, theoretical methods were applied: historical-logical, hypothetical-deductive and analysis and synthesis; tools where interviews with specialists prevailed, followed by an observation guide that led to an analysis of the environment that allowed an approach to the current situation of said activity.