La comunicación ambiental como estrategia de participación comunitaria de los habitantes de Gaira con su río hacia el desarrollo sustentable La comunicación ambiental como estrategia de participación comunitaria de los habitantes de Gaira con su río hacia el desarrollo sustentable

Abstract

For this project, the area of Gaira was chosen as a small universe rich in traditions, history and folklore but mostly affected by its main hydrographic source; for this reason it was decided to make an experiential approach to the direct relationship between certain segment of the population and the banks of the river Gaira, to learn at first hand their behavior, their surrounding realities and their ways of solving day by day the pollution of this important water source. Starting from the aforementioned premises, the students of Santa Marta Sostenible Research Group participated in this communication project where they could interact with inhabitants of the Puente Viejo area of the gairera community in the city of Santa Marta. The information collected allowed us to determine the deterioration of its main water source and the relationship the inhabitants of this place have with their river and with each other.