Use of social networks in the agricultural sector and their contribution to the agricultural sector in economic crisis scenarios Uso de redes sociales en el sector agropecuario y su contribución al sector agropecuario en escenarios de crisis económica

Abstract

The use of social media is becoming increasingly important in the agricultural sector, especially in the area of production, marketing, transformation, marketing and promotion of products, balancing the issue of value added, safety, sustainable products and others. This proposal reviews from the rural point of view, how the adoption of these technologies manages to reduce the gap between rural producers and the final consumer. To carry out this work, bibliographic sources were reviewed during the years 2017 to 2021, considering the relevance of the authors and the contribution to this type of companies and some enterprises. In addition, it was verified in the social network of Instagram, the most significant enterprises in Colombia, considering their objective and their collaboration to the agricultural sector focused on small and medium producers